Online Canton Fair Online Welcome Visitors

On the sunny morning of June 15 in Guangzhou, the Pazhou Canton Fair pavilion along the Pearl River was quiet.

But online, the grand opening of high-profile 127th Canton Fair began. For this 127th Canton Fair, 25,000 enterprises participated   and about 1.8 million pieces of export commodities were exhibited in 50 online exhibition areas. The participating enterprises open their exclusive exhibition areas and live show. More than 5,000 live shows are going on at the same time. 105 comprehensive pilot zones for cross-border e-commerce and links to 6 cross-border e-commerce platforms are being launched simultaneously…

From face-face to screen-screen

At the Shenzhen Lianchuang Science and Technology Park which is 94.6 kilometers away from the Canton Fair pavilion, the live show is ready. Lights, props and personnel are waiting and looking forward to the first live show. The salesmen of Lianchuang make up and wait for the scene according to the order of the live show. At the same time, they also invite clients to watch the live show. As the director dropped the 3-2-1 gesture, “Hello everyone, today we are going to bring you lianchuang Whole-room heaters…”, Salesman from lianchuang heater department hosts to overseas distributors in English fully shows and make a very detailed introduction for the latest products, the product’s selling point, the design concept, the basic function and the scenario using. In view of the questions raised by customers when watching the live broadcast, the backstage assistant is also making timely and effective reply and actively cooperating with the anchors in front of the screen

In addition to live show, Lianchuang also makes use of VR (virtual reality) and other new technologies to move the exhibition hall to the screen. Overseas clients can enter the exhibition hall of Lianchuang VR through link or QR code scanning, so that customers can feel and understand our products in person thousands of miles away.

According to the introduction, the fair mainly includes three parts: online exhibition platform, cross-border e-commerce zone and live show marketing service. It provides 24h online live show platform for each enterprise and provide online promotion, purchasing connection and online negotiation services for exhibitors and buyers.

The Canton fair in comparison with previous Canton fair, the biggest difference is the forms of communication changed from face-face to screen-screen. Even if because in special cases, the way we communicate has changed, but with the help of the cloud technology, live and VR technology, the distance between us are actually closer, the communication between us is more and more effective and convenient.

The essence is the same, the demand is higher

“Three, two, one! All departments are in position, start…”During the online Canton Fair, Lianchuang hold live show from June 15 to 17, which undoubtedly is a great challenge to all the business colleagues of Lianchuang. Salesman Mia introduced to us, in order to prepare for the first time at the Canton fair online, in addition to need to arrange sites, props such as POP, KT board, props and instrument such as anemometer in advance, also need to prepare some documents, such as product display video, product promotion PPT. At the same time in order to guarantee the effect of live show and achieve harmonious cooperation with partner. Before the live show, they will rehearse again and again, hoping to bring the best effect and recommend our products to customers in front of the screen more effectively.

“This is actually not much different from the previous Canton Fair. In the past, customers called to find a fixed booth, but now they are looking for a virtual booth online, all for the first time to see the company’s products.” Salesman Mia said.

If there is consultation, the clients can initiate intention order and instant communication. At the same time, the salesman by entering the Canton fair platform workbench, can real-time query to have received the intention of orders, the intention to order page, you can clearly see the name of the purchaser, intention of quantity. On the second day of the online Canton Fair, Lianchuang had received many intended orders initiated by purchasers, among which, the Heater department received the intended purchase demand of 10,000 pcs ultrathin heater from the purchaser of TECHNOTRONIC INTERNATIONAL LIMITED. Although the current Canton Fair and previous forms are different, but the essence is the same; Moreover, online Canton Fair can also save travel and time costs, thus attracting more new customer resources.


Post time: Jun-19-2020